McElroy’s seven types of cultural beliefs identify powerful resources available to persuaders. Pay attention to the advertising persuasion you see this week. Which of the cultural beliefs appear repeatedly in various advertisements? Describe specific examples in your response.

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Course Objective(s) to be Achieved: ·  Correctly select, plan, and compose letters, resumes, memoranda, and reports. ·  Explain business communication concepts, methodologies, and formats. ·  Participate effectively in business discussions with peers. ·  Critically review work, accept suggestions, and make revisions. ·  Describe non-verbal behavior, including elements of professional appearance and conduct. Assignment: Create a professionally formatted memo denying a co-worker a promotion and offering advice to help him/her attain their goal of promotion next year. Assignment Instructions:  This negative message assignment includes not only bad news delivery skills, but also skills in appraising performances and instructing and motivating employees to improvement. Your average-performing employee has asked for an increase in rank and salary.  Write a one-page, single-spaced (250-400 word) memorandum tactfully denying his/her request.  Give the employee suggestions and encouragement that could help him/her attain the goal within the next year.  Students should make this letter realistic: give names (assign names that allow anonymity), make the company and position(s) they are striving for known. Tips for Success: ·  Insure your memo is clearly organized, following the indirect approach: 1) criteria, 2) reasons they did not meet criteria, 3) refusal, 4) alternative, 5) positive close. ·  Your memo should be written with appropriate content, organization, tone, syntax, punctuation, and rhetorical moves of a bad news message. ·  Convince the reader with observations and warrant (e.g., the job description of the position sought) of performance rather than inferences. ·  Motivate the reader to improve performance, in part by conveying a hope of improvement. ·  Opening paragraph should relate to the reader’s concerns, avoiding misleading statements. There should be a natural transition in tone shift between the buffer and body of the letter. ·  The message should include at the top or immediately after a buffer a description of the job duties and demands (criteria for the job). ·  The letter should adequately address why the employee does not meet the criteria of the job before declaring refusal. ·  Offers suggestions for improving performance so the employee is in a “win-win” situation for the future.  End your letter on a positive note to avoid further problems.