Getting Started: Consider Topic, Audience, Purpose
T he first step in writing an academic essay—what is often called the prewriting stage—
involves selecting and reflecting upon your topic, considering the needs and expectations of
your readers, and establishing your purpose. You must, of course, keep the needs and
expectations of your readers in mind and continue to refine your purpose while you draft your
essay. But if you consider your TAP (topic, audience, and purpose) before you begin to draft,
you will generate some ideas you can use to develop your essay and will begin to develop the
voice and style you want to use to complete the assignment successfully .
Reflect upon Your Topic If you are like most students, you begin work on an academic essay
immediately by annotating the assignment sheet containing the list of topics your professor
has given you. You circle the number of the topic that most appeals to you, underline a key
phrase or two, and make a few preliminary notes about main points to cover and references to
check. Perhaps then you put a question mark beside another topic or two that you could turn
to if your first choice doesn’t work out. Perhaps in other topics you find information that might
provide some insights into the topic you have chosen. If your teacher wants you to choose
your own topic, you likely will undertake a different strategy. You may browse through your
lecture notes and textbooks, underlining and highlighting sentences and phrases that interest
you, trying to find preliminary connections between and among them, connections that might
eventually lead to an interesting and feasible topic. These are good strategies, good places to
begin. The simple process of annotating your assignment sheet or selecting your own topic will
center your assignment, encourage you to come up with some ideas to develop your topic,
and help you focus the research you eventually will have to carry out .
Your topic, whether your teacher assigns it or you choose it, likely will contain key words that
will help clarify the nature of the assignment. Read the assignment sheet and list of topics
carefully. Look for terms such as describe, explain, define, discuss, compare and contrast, and
analyze. To describe, in the context of an academic essay assignment, is to put into words the
characteristics of your subject: Describe the architecture of homes designed by Frank Lloyd
Wright. To explain usually requires the delineation in words of a process: Explain the process
of photosynthesis. To define involves identifying the group to which a concept belongs and
then distinguishing it from other members of that group; if you had to define the term
democracy, you would identify it as a form of government and then illustrate how it differs
from other forms. To discuss usually presupposes causes: Discuss the causes of World War I. To
compare and contrast requires you to point out the similarities and differences between the
two items that are the subject of your essay: Compare and contrast the themes and styles of
“Ode to a Nightingale” and “Ode on a Grecian Urn.” To analyze is to examine closely one or
more of the component parts of a process or an action or an artifact (often a written text),
usually as part of the larger process of analyzing the whole: Analyze Tiger Woods’s long-iron
game. Stick to your topic and focus on that key word contained within it. If you are asked to
compare and contrast “Ode to a Nightingale” and “Ode on a Grecian Urn,” do not discuss the
life of John Keats, except insofar as it might be relevant to the main topic. If you are asked to
discuss the causes of World War I, do not compare and contrast the peace settlement of World
War I with the peace settlement of World War II. Teachers often complain that a recurring
problem in student writing is a tendency to drift away from the topic .
●Freewriting
Having considered carefully the wording of your topic, you are ready to do some
brainstorming, freewriting, and other creative thinking activities designed to help you come up
with information and insights that might eventually be useful in developing the paragraphs in
your essay. Freewriting is a form of brainstorming on paper. It is a technique designed to help
unblock the creative process by forcing you to write something—anything—about the subject
of your assignment. The process is as follows. Using your assignment as a prompt, you write
nonstop for a limited period of time, usually about ten minutes. You write whatever comes into
your mind without worrying about spelling, grammar, or any other aspects of “correct” writing.
No one but you sees your freewriting. After the ten minutes are up, you read your freewriting
and extract from it ideas and information that might be useful to you as you write your essay.
You can use these ideas as additional prompts and freewrite again and even a third time if you
feel the exercise will yield results. (For an example of freewriting done as part of the prewriting
process for an academic essay, see—on page 28—the freewriting Hannah did when she began
working on her essay about our celebrity culture ).
●W5 + H1 Questions
There are several variations on the freewriting process—other activities designed to do the
same thing: to generate ideas. Journalists are taught the W5 and H1 strategy, which is a
method of asking and answering the questions who, what, when, where, why, and how as they
are developing and reporting a story. This strategy can be adapted to academic writing as well.
When you have selected your topic, make up a list of W5 and H1 questions about it. Who will
be reading this essay? What does he or she want from me? Who are the important people
relevant to the topic? Where did important events related to my topic take place? What do I
want to accomplish? When did the events relevant to my topic take place? Why did events
transpire as they did? Why is this subject important? How will my reader evaluate my work?
Some of these questions you will be able to answer, and at least parts of those answers
eventually will find their way into your essay. Some questions you will not be able to answer,
but by asking them, you at least will begin to focus your research .
●Webbing
Webbing is a similar strategy, one that exploits our ability to generate ideas through free
association. In the middle of a piece of paper, write and circle the topic or the concept of the
paper that has been assigned to you. Jot down ideas as they occur to you and arrange them
randomly around your topic or central concept. Circle each idea and draw lines between and
among them and the central concept to illustrate their various relationships to each other. This
linking process is especially valuable because it can reveal relationships between ideas that
might not otherwise have occurred to you, relationships that might help you see an effective
structure for your essay. Suppose, for example, that you are a business major taking a
marketing course. You are assigned to write an essay about how toy manufacturers market
dolls. Such a topic requires research, of course, but before you begin the research process, you
might try a web as a way to provide some focus and impose some structure onto your topic.
Write and circle, in the center of a blank page, the phrase marketing dolls and see what
connections you can make. (See the example on the next page
Consider Your Reader
Writing an academic essay is a process of analyzing and synthesizing knowledge, a way of
helping us to know and understand our topic in a meaningful, complex ,and intense way.
Writing is so important a school subject—one of “the three R’s”—because it requires active
learning: You learn a lesson thoroughly when you have to express your knowledge of its
content in writing. You don’t, however, write academic essays only for yourself. Other invisible
but important participants are involved in the process: your readers. You write an essay to
inform your readers, to provide them with information you want them to have or that they
have requested. Or you write to convince your readers that your position on a debatable issue
is valid. It is important that you consider the needs and expectations of your readers before
you begin to write and while you draft, revise, and edit. Your readers will influence the content
and the style of your text and, on some level, will judge its quality .
●Readers Influence Content
Your primary reader is your teacher. You might share your essay with a classmate, a friend, a
tutor in your writing center, or a family member and get his or her input before you hand in
your essay. Your professor might show your essay to a colleague or share it with the rest of the
class. After you graduate, you might write for an employer, an employee, or a professional
organization to which you belong. Throughout your life, you will write for a variety of readers,
and you will have to remember that different readers require different information, even
about the same subject. An article about the new Chrysler engine written for an automotive
engineer would be quite different from an article on the same subject written for a car
salesperson or a potential customer. For now your primary reader is your teacher, and it is his
or her needs and expectations you must meet. Those needs and expectations should be
evident from the assignment sheet or from class discussion about the nature of the
assignment. If they are not, it is important to find out from your professors what their
expectations are. Professors might want original ideas or some evidence you have a solid
understanding of the course content already covered. They might want you to tell something
about the topic they do not already know, or they might want your take on one of the
debatable issues discussed in class. Know what your reader wants, try to achieve those goals
while you write, and your work will have a clearer focus. It will help, as well, to know how long
your reader expects your essay to be. Length will determine the level of detail you are
expected to provide. An economics professor, for example, could ask for a 1,000-word or a
5,000-word essay on the law of supply and demand; the length would dictate the level of detail
you would include in such an essay. Meet or exceed slightly the required length. If you
do
Finally, clarify any important aspect of the assignment your teacher
may not have made clear. Question anything not clear to you: Do you
want us to include a plot summary along with our analysis of the story?
How many sources do you expect us to cite? Are there sources you
particularly recommend? How many words do you want? May we use
subtitles? The more you know about what your reader wants, the
more successful your writing will be .
●Readers Influence Style
Style identifies the manner in which you present information to your
readers. If you are sending an e-mail to your friend, your writing style
will be informal; your sentence structure might be fragmented; you
may use slang; you will not be overly concerned about spelling. The
readers of your academic essays, in contrast, are well-educated women
and men working with you in an academic setting. They will expect you
to present your information in a mature and relatively formal writing
style. You should not be flippant or sarcastic in an academic essay, nor,
at the other extreme, should you be pedantic. Try to strike a balance
with a style that is smooth and natural but appropriate for a welleducated reader. Most of your textbooks should be written in such a
style and might provide you with a model to emulate. Here, for
example, is a paragraph from the essay “The Qualities of a Grade A
Essay” by Edna Bell, a student in a school of education. The entire essay
is on pages 166–169. The second quality of a Grade A essay, report, or
article is that it meets the needs and expectations of its readers or
“audience,” to use the term many composition scholars prefer
(Lunsford and Straub 179). Writers for newspapers, magazines,
journals, and book publishers have an implied contract with their
readers that they will present certain information, at a certain
rhetorical level, in a certain style. Student academic writing is usually
read and assessed by teachers and professors, who expect students to
obey the rules of Standard English (Blaauw-Hara). They want to see
smooth and logical transitions between and among sentences within a
paragraph and paragraphs within the essay or report as a whole. They
don’t want to see errors in sentence grammar, sentence structure,
spelling, or punctuation. They want academic voice and academic style.
Academic voice is formal and steady, not ostentatious, not flippant,
not sarcastic, while academic style is generally clear and concise,
specifically aligned with the discourse conventions of the discipline.
Scientists, for example, writing for an academic audience typically use
a comparatively clear and simple sentence structure; they will use the
language of their discipline, assuming that their readers share their
knowledge of that language. Humanists also will use the special
language—the jargon—of their discipline but typically Note, first, the
length of the paragraph. At 224 words, it is longer than the typical
paragraph in a letter, e-mail, newspaper, or popular magazine, but not
much longer than a typical paragraph in an academic journal. It has
nine sentences, with an average length of 25 words. The sentence
structure is varied: the first sentence is simple; the second, complex;
the third, complex; the fourth, simple; the fifth, simple; the sixth,
simple; the seventh, complex; the eighth, compound; and the ninth,
compound. The voice is clear and formal but not ostentatious. The
paragraph is typical of the style of solid academic undergraduate
writing .
●Readers Judge Quality
A friend who receives your e-mail will not judge your sentence
structure, paragraph structure, spelling, or grammar. Your friend just
wants the news, a casual, friendly response to his or her questions, a
diversion. Those who read your writing in an academic or business
setting will judge its quality. Other students might be invited to read
and respond to a draft of your essay, to make suggestions about how
to make it better. In the future, colleagues and bosses will read your
work and, at least indirectly, will judge its quality, especially if it does
not give them the information they require. For now, the primary
judge of the quality of your writing is your professor, who will pass
ultimate judgment on your work by giving it a grade. You are well
advised to try to find out everything you can about the criteria your
professor will use to assess your work. If your professor provides you
with a list of the criteria, work closely with it as you write and revise
your essay. Studies indicate that students who understand the criteria
on which their writing will be judged write better essays than students
who do not know how their teachers will evaluate their writing. If your
professor does not have a set of evaluative criteria or, for one reason
or another, cannot provide students with one, at least keep in mind,
while you draft, revise, and edit, those basic criteria for good academic
writing we have already discussed: intelligence, substance, clarity, and
energy. Try to write an intelligent and informative essay that is well
supported with details, facts, and examples, clearly expressed in a
strong and confident voice .
Establish Your Purpose
After you have considered the needs of your reader, consider your
purpose in writing this academic essay. We write for many reasons: We
write a letter to exchange news with friends; we write a poem to
express our feelings; we keep a journal to record daily observations .
Academic writing has usually one of two purposes: to provide
information that a teacher has requested or to advance an argument
about an issue related to the subject you are studying. In other words,
academic essays generally are written in either the expository or the
persuasive rhetorical mode .
●Expository Mode
An expository or informative essay presents complete and accurate
information about a specific topic. If you are asked to discuss the
causes of the conflict in the Middle East, to explain how to treat a
victim of a heart attack, to define poststructuralism, to compare and
contrast Freudian and Jungian methods of treating obsessive-
compulsive disorder, or to explain the rules of basketball, you will write
an informative essay. The purpose of an informative essay is to provide
your reader with information he or she has requested or can use.
There are several different patterns by which expository academic
essays are typically developed. One or any combination of these
patterns may be used to structure and develop an expository academic
essay. Usually, one pattern will dominate, but others will be present.
There may also be some elements of a narrative or persuasive mode
within an expository framework. One common expository mode is the
process analysis, which details the parts of a process and their
relationships with each other. If your health sciences professor asks
you to write an essay about the circulation of the blood through the
body or about how the body converts carbohydrates into energy, you
will write a process paper. If your physical education professor asks
you to write an essay about teaching children how to swim, you will
write a process paper. Another common expository mode is the cause
and/or effect essay. Your economics professor, for example, might ask
you to write an essay in which you explain the causes of inflation or the
effects inflation has on a certain community. Your European history
teacher might ask you to explain the causes of the Crimean War or to
discuss changes to (the effects on) the map of Europe that resulted
from the war. Your marketing professor might ask you to write an
essay about why an advertising campaign for a fast-food restaurant
failed or to write about how the failure affected the management
structure and practices of the company. For a major paper, professors
often combine the cause and effect modes: What causes inflation, and
how does inflation affect an industrialized society? What caused the
Crimean War, and how did the war change the map of Europe? Why
did the marketing campaign fail, and what effect did the failure have on
the company as a whole? In “Are Drinking Games Sports? College
Athlete Participation in Drinking Games and Alcohol-Related Problems,”
printed in Part Two, Joel Grossbard and his research colleagues
speculate on the possibility of a causal relationship between
participation in college sports and alcohol abuse .
A third expository mode is the comparison/contrast essay. Compare
and contrast the developmental theories of Jean Piaget and Jerome
Bruner; compare and contrast Immanuel Kant’s and Johann Goethe’s
concept of free will; compare and contrast the marketing campaigns of
McDonald’s and Wendy’s. Professors often use compare/contrast
assignments because these challenge the analytical ability of their
students, who have to juggle and ultimately synthesize similarities and
differences between two objects or concepts. The compare/contrast
mode demands a fairly sophisticated organizational structure. For a
good example of a compare/ contrast essay, see “Faculty and College
Student Beliefs About the Frequency of Student Academic
Misconduct,” by Hard, Conway, and Moran, in Part Three. A fourth
expository mode is the analysis/interpretation essay. Analyze and
interpret Book I of John Milton’s Paradise Lost, the foreign policy of
President Clinton, the presidential campaign strategies of Barack
Obama, Vincent van Gogh’s Starry Night, Henry VII’s role in discrediting
Richard III, the advertising campaigns of hybrid cars: If you have been a
college student for more than two years, you undoubtedly have
encountered assignments similar to these. Analysis is the process of
dividing your subject of study, your topic, into its component parts.
Interpretation is the process of assessing and describing how those
parts coalesce into a coherent whole and cause the enterprise you are
analyzing to succeed or to break down. To write a successful
analysis/interpretation essay, then, you need to define the
distinguishing features of the whole, divide the whole into its
component parts, analyze the parts, and interpret the relationship of
the parts to the whole. In “From Sex to Sexuality: Exposing the
Heterosexual Script on Primetime Network Television,” in Part Three,
Janna L. Kim and her colleagues analyze the gender content of several
popular television programs and draw certain interpretations—about
these programs’ obsession with masculine sexual prowess, female
sexuality, the nature of contemporary sexual politics—from that
analysis .
A fifth expository mode is the problem/solution essay, topics for which
are typically framed in the form of questions. Why did fourth-graders
from poor families score low on a nationwide math test, and how can
educators improve math education for this group? Why is Iran a threat
to our national security, and how can we reduce this threat? Why did it
take the Democratic Party so long to select a candidate for the 2008
presidential election, and what can the party do to make the process
more efficient in the future? These essays have two parts: a full
explanation of the nature of the problem, followed by an analysis of
solutions and their likelihood of success. The student essay in Part Two,
“Saving the Vancouver Island Marmot,” is a good example of a
problem/solution essay .
Vancouver Island Marmot,” is a good example of a problem/solution
essay.
Problem
Once abundant in central and southern Vancouver Island, the marmot
has become an endangered species .
Solution
Fortunately, British Columbia’s Ministry of Environment and the
general public are aware of the problem and want to implement an
aggressive program to save Marmota vancouverensis from extinction.
A sixth expository mode is the essay developed by details and
examples. Of course, details and examples are important components
of all modes of academic discourse, but some academic essays have as
their primary developmental system a series of facts, details, and
examples. What hockey teams use the neutral-zone trap effectively?
What are the most challenging mountains to climb? Who is the leading
U.S. sportswear designer? These are examples of topics that require a
thesis and details to support the examples. Knowledge of the modes of
the expository essay can help you structure an essay successfully and
stay on topic. But remember that an academic essay is often a
combination of several modes, even though one usually predominates .
●Persuasive Mode
The purpose of a persuasive essay, in part, is to present information to
your readers. But its primary purpose is to convince or persuade your
readers that your views on a particular controversial topic are valid and
legitimate. If you are asked to discuss the causes of the civil war in
Kosovo, you will write an informative essay, but if you are asked how
you feel about NATO’s involvement in the war, you will write a
persuasive essay. If you are asked to write an essay synthesizing the
reasons why Islamic fundamentalists attacked the World Trade Center,
you will write an informative essay, but if you are asked to write an
essay in support of or in opposition to military action in Saudi Arabia as
part of a campaign to end terrorism, you will write a persuasive essay.
If you are asked to define and explain the process of poststructuralist
criticism, you will write an informative essay, but if you are asked if you
believe poststructuralism is a viable method of literary analysis, you
will write a persuasive essay. Often academic essays straddle the
expository/argumentative border. Valerie Wee’s essay, “Resurrecting
and Updating the Teen Slasher: The Case of Scream,” in Part Three is
clearly an argument. The first sentence of the abstract notes, “The
author . . . disputes,” and the second begins, “She argues.” But the first
third of the essay is expository, in that the author traces the history of
the slasher genre, reviews the literature on slasher films that preceded
the Scream series, and summarizes the plots of the films in the series.
She then proceeds to advance her argument, the core of which is that
the Scream films are not conservative and reactionary but advance a
feminist agenda .
Hannah is taking a sophomore-level course in cultural studies. To
fulfill the course requirements, Hannah must write an academic essay
of approximately 1,500 words on a topic related to the content of the
course and of interest to her. Hannah enjoyed most the unit on
popular culture, especially her professor’s lecture on the general
public’s obsession with even the most trivial aspects of the lives of
celebrities. She decided she would like to do her essay on this topic.
She knows this is a broad topic and that, as she proceeds, she will have
to narrow her focus. For now, she is considering several possibilities:
the history of celebrity obsession, the role of the media in perpetuating
a celebrity culture, the dangerous role of the paparazzi, celebrities as
role models for college students, the reasons why the public is
obsessed with celebrities, and the effect this obsession has on celebrity
watchers .
Hannah considers her reader:
My reader is my cultural studies professor. I am writing my essay on an
aspect of popular culture but I am writing for an academic audience, so
the content of my essay and its voice and style will have to respect the
traditions of academic discourse. I am going to have to do a lot of
research for this essay, and my prof will expect me to use reliable and
authoritative sources. There will be a lot of unreliable and less than
authoritative sources on celebrity obsession—probably thousands on
the Internet, so I will have to be careful to verify the qualifications of
the authors whose work I use. Prof. Ellis requires MLA format and five
to ten sources .
Hannah determines her purpose:
What do I want to accomplish with this essay? I don’t think our
obsession with the lifestyles of the rich and famous is healthy. Do I
want to write an argument about the need to live our own lives and to
not live vicariously through other people? Or I could do an expository
essay tracing the history of how we have treated celebrities in America,
say, from 1900 to the present. Or maybe limit it to film stars. That
would make an interesting historical essay that might trace the way we
have idolized or reviled film stars from the 1920s to the present day.
But I think at this point that I am most interested in the reasons why
there are so many television programs and magazines about rich and
famous people. What need are we trying to fulfill? I think people
obsessed with celebrities have self-esteem issues. This approach would
combine the informative and persuasive modes. There must be a lot of
commentary about the effects of celebrity worship on our personality
and on the way we relate to others—our family, friends, coworkers .
Hannah tries some freewriting:
At seven o’clock on any weeknight, I can watch at least 3 tv shows
about the lifestyles of the rich and famous—what they are wearing,
who they are dating, what kind of trouble they are in with the law,
when their babies are due, what their houses are like, what kind of car
they are driving . . . half an hour later I can watch another 3. When I go
to Borders or Barnes and Noble, I can’t even count the number of
magazines I can read that focus on celebrities. Why have we gone so
crazy? Why are we so obsessed with these people? Does the media
create a celebrity culture and do we just go along like sheep? Or is the
media just responding to our inherent interest in rich and famous and
beautiful people? Are we lacking something in our own lives? Faith?
Love? Why do we do this? How can I narrow down a topic so I can
write an essay about this? Should I write an argument—we need to
stop this madness. Should I do a literature review? I could do an
informative essay about some aspect of the topic. I could zero in on a
certain type of celebrity—athlete, pop star, television star, film star.
Even politicians are fair game these days. There is some psychological
need we have, some need we need to fulfill that explains all this. I’m
guilty too. Maybe I could write something about the reasons why I
watch these shows and at least browse through theses magazines.
Those tabloids are at the checkout counter at the grocery store. No one
admits buying them but their circulation is huge. Maybe there is a topic
there. Maybe there is a certain demographic—do poor people buy
these tabloids? Does everyone regardless of race or class? I think
women buy them more than men. I’ll check this out. Housewives.
What about age ?
Hannah considers a preliminary thesis: At this stage of the process,
Hannah is considering three possible central ideas for her essay:
■Historical approach: Ever since the 1920s, America has been
fascinated by the lives of its film stars, but today this fascination has
evolved into an obsession. ■Identity-based approach: People who are
obsessed with the lifestyles of the rich and famous are lacking
something in their own live—friends, self-esteem. ■Media-based
approach: The media has created a dangerous and vicious cycle,
whereby it responds to the public’s demand for information about
famous people and then fuel the demand by intruding more and more
into every aspect of the lives of celebrities, destroying their right to
privacy and even threatening their safety. At this point these thesis
statements are in draft form. The one Hannah chooses will be clearer
and more refined when it appears in the final draft of her paper .
Compose Your Thesis Statement
The end of the beginning of the writing process is the composition of
the thesis statement. The thesis statement is an expression of the
central or controlling idea of your entire essay. It is the essence of your
academic essay, what would be left if you put your essay into a pot and
boiled it down to its most essential component. Your thesis might be
very specific and incorporate the main point you want to make about
your topic plus the supporting points. Here is an example of such a
thesis statement for an informative essay about taking effective
photographs: To take good pictures, a photographer must pay
attention to composition, lighting, and point of view. Such a thesis is
effective because it provides your reader with a blueprint, a mini plan
of the body of your essay. It suggests to the reader that those three
points— composition, lighting, and point of view—will be developed in
more detail in subsequent paragraphs. For a more complex essay—a
persuasive essay, for example—a detailed thesis might be difficult to
compose and hard to understand. For such essays, you might prefer a
more general thesis, as in the following example: If he were judged by
today’s standards, the narrator of John Donne’s poem “The Flea” likely
would face a charge of sexual harassment. This thesis has a persuasive
edge to it, which means the writer will have to acknowledge and refute
opposing points and then develop and support his or her own
argument. Here a general thesis is preferable because a blueprint thesis
would have to encompass so much, it would seem unwieldy.
Professors often assign broad topics and expect students to narrow the
topic down to a viable thesis. Broad topics are good in that they allow
you to compose a thesis of interest to you and to write about
whichever aspect of the topic you want to write about. But they do
require you to have a strategy for narrowing a topic down to a
workable thesis. For such assignments, the invention strategies
discussed for reflecting on your topic—especially freewriting—work
effectively. You can also narrow a topic effectively by thinking about
the topic in the context of the rhetorical modes, discussed earlier in this
chapter. Does the topic lend itself to a compare/ contrast approach? A
process analysis? An explanation of causes and/or effects? Khaliq is a
business major taking a course in business ethics. His professor wants a
term paper “related to the theme of the course.” The course has
focused on recent cases of ethical malfeasance in certain American
corporations and on laws, old and new, that attempt to curtail ethical
violations. As Khaliq reviews the content of the course and freewrites
about aspects of the course that interest him, he is struck by the
number of laws Congress has had to pass to regulate business
practices. He knows that new laws will probably be needed to regulate
Internet businesses, and he considers the Internet and the law as a
possible topic. But he knows this idea is still too broad. As he walks
around his campus, he notices that outside the bookstore, tables are
set up and piled with fake Louis Vuitton purses, Burberry scarves, and
other faux designer merchandise on sale for a small fraction of the cost
of the originals. He is surprised the vendors can sell this merchandise
with impunity and wants to find out if what they are doing is legal and,
if it is, if laws need to be developed to prevent the sales of fake goods.
Using LexisNexis as his first source, he begins to research the topic.
What he finds surprises him. It is illegal for a retailer to sell designer
goods that he or she claims are real. But it is not illegal to sell
“knockoffs,” which are imitations of the real things the vendors admit
are imitations. In fact, Khaliq learns that knockoffs do not have an
adverse impact on the sales of the original products and may even
increase their appeal. His topic becomes “Why Laws Against ‘Knockoff’
Products Will Never Be Passed ”.
●Placement of the Thesis
The thesis statement is often the final sentence of the introductory
paragraph. Here, for example, is the introductory paragraph for an
essay called “Prototypes for the Characters in Shakespeare’s Sonnets.”
Note the clear thesis statement that concludes the paragraph: William
Shakespeare was a master at describing and developing characters
who are so complex and intriguing that they have become a part of our
shared cultural heritage. Most literate people in the English-speaking
world, indeed the whole world, know of Lear, Othello, Falstaff, Hamlet,
Macbeth, Romeo, and Juliet. Many of Shakespeare’s characters seem
so real, in part, because they were based upon historical figures, even
if the playwright did take some dramatic license in depicting these
people, their motives, and their actions. Similarly, the people who
appear in Shakespeare’s famous sequence of 154 sonnets are rendered
so authentic that many scholars, encouraged by Shakespeare’s
tendency to base his characters on real people, have suggested that,
taken together, the sonnets tell a story based on the poet’s own
experiences and that the characters in the sonnets have real-life
prototypes .
The thesis might be expressed in the form of a question, which the rest
of the essay will answer. Here is the first paragraph for an essay about
gender and pronoun agreement: There is no doubt that the feminist
movement has influenced the English language. Only the most
linguistically conservative have problems now addressing a woman,
directly or in a letter, as “Ms.” Sexist words such as policeman and
fireman have given way to police officers and firefighters. Restaurants
hire servers now, not waiters and waitresses; airlines hire flight
attendants, not stewardesses. But one problem with gender-neutral
language remains. How should writers use singular pronouns to refer
to a singular gender-neutral noun they use in a sentence ?
The thesis might be spread over two sentences if the essay is long and
complex. Many academic essays do not even contain a recognizable
single-sentence thesis in their introductions, but the essay’s central
idea will certainly be implicit within the essay’s introduction, especially
when the essay’s title helps establish a context for the introduction.
Jermaine had to write a definition essay for his first-year composition
class. He chose to define the term racism, and he titled his essay “Not
Our Fathers’ Race War.” Here is his opening paragraph: A half century
ago, racism in America was transparent and undeniable. Indeed, the
legal system, especially in the South, institutionalized racism with laws
that enforced segregation. African-Americans were denied entry into
white schools, churches, and restaurants and were herded to the back
of buses and subways. The Civil Rights Movement gradually abolished
segregation laws, and if it is not yet completely color-blind, the
American legal system now presupposes racial equality. Yet some
argue that racism is alive and well, even if it is expressed in more subtle
ways. Geraldine Ferraro, a prominent liberal Democrat, once a vice
presidential candidate, has been, to her amazement, vilified and
branded a racist for saying Barack Obama is a contender for the
presidency because he is African-American. On the cover of Vogue
magazine, basketball great LeBron James has his left arm around
supermodel Gisele Bundchen; he is bouncing a basketball with his right
hand, and he is screaming. Gisele is smiling, but the scream has some
social commentators accusing Vogue of racism because that scream
combined with LeBron’s size and his menacing body language
perpetuate the stereotype
Jermaine’s thesis is that the term racism has become difficult to define
because, now more than ever before, it is in the eye of the beholder.
Words and actions with no intentional racial animus are being
interpreted as racially insensitive. There is not a single sentence in this
paragraph that states the thesis in so many words, but through the
examples Jermaine presents, his thesis is implied .
Note, finally, that at this stage of the writing process, your thesis
statement is preliminary. As you think more about your topic, do some
research, and write a few paragraphs, your central focus might change,
and you might return to the beginning of your essay and alter your
thesis. Eric, a business major, was writing an essay about the drawbacks
of collaborative management. He wanted to make the point that a
company is best off with a single strong leader, a person who has the
charisma, vision, and work ethic that inspires employees and brings out
the best in them. He knew he was going against current conventional
wisdom that stressed the value of a collaborative approach—the “there
is no I in team” approach. His early attempts at formulating a thesis
were heavy-handed, criticizing as they did political correctness, arguing
that democracy was fine for a government but counterproductive to
business, and suggesting that a benevolent dictatorship was an ideal
model for business leadership. His professor pointed out to him that he
risked alienating readers, offending them even, if he appeared to
question political correctness and support dictatorship in any form. He
needed a less threatening, wittier opening to undercut so controversial
a topic. After writing and rejecting several possibilities, Eric finally
settled on the following :
In today’s business climate, collaborative management is held in high
esteem, business executives reasoning that teamwork involves all in
decision making and fosters a happier and hence more productive
work environment. But a camel, the old saying goes, is a horse designed
by a committee. When too many people are making decisions, arguing
for their own point of view, and ultimately being forced to
compromise, productivity declines, morale suffers, and decisions are
delayed. Although in theory an enlightened and democratic concept, in
practice collaborative management is less effective than management
by a single person, one who inspires confidence, has some vision, and
wins the loyalty of employees .
Conclusion
In writing, as in so many other activities, a strong start helps assure a
smooth journey and a solid finish. You dramatically improve the
chances your work will be well received if you take some time—before
you draft—to consider the needs and expectations of your readers.
Your work will be substantive if you take some time during the
prewriting stage to generate relevant information. And if you are
certain of your purpose before you begin to draft, your writing will
project that rhetorical confidence good writers strive for and expectant
readers appreciate .
WRITING ASSIGNMENT
Write an essay of approximately 500 words in which you describe “the
typical reader” of a magazine with which you are familiar. The articles
in the magazine, the ads, and the letters to the editor will give you
valuable clues about the target audience at which the magazine is
aimed. Include in your essay such information as the gender, age,
interests, and personality of the typical reader. Note that this
assignment calls for an expository essay .
EXERCISE
1. Use the methods discussed in this chapter to generate ideas for an
essay on each of the following topics: ■A person who has had a
significant influence on your life ■Typical characteristics of the
dysfunctional family ■The benefits of school uniforms ■A review of a
restaurant where you have eaten recently ■Strikes by professional
athletes ■Sexual harassment ■A topic already assigned to you in
another course you are taking (make up your own topic if you have not
yet been given an assignment)
read Chapter 2 "Getting Started: Consider Topic, Audience, Purpose" and complete on pp. 32-33, Writing
Assignment AND Exercises
~ Sixth Edition
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1. Writing for the Behavioral and Social Sciences
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6th ed.
ISBN-I0: 1-4338-0561-8 (softcover)
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