“When you write a creative brief, you’re not filling out a form. You’re crafting the story of your product and its reason to exist and thrive in the world. This is the first, and arguably the most important creative act of the entire process. And yet it’s often approached with all the delight of passing a kidney stone.”-Howard Margulies, AdAgeYou will begin your final project by researching a nonprofit organization of your choice as if they were a client in order to create a marketing strategy that best suits their goals. Then, write a creative brief that includes: The Nonprofit I chose to work on is the Alzheimer's AssociationThe issue that your nonprofit client is trying to solve: pet adoption, food instability, after-school care, etc.Details on their current marketing strategyYour client’s needsYour advertising objectives for your clientThe media you will use (see the list in the final project description)Proposition of benefitBenefits of their products and/or servicesHow to deal with competition (if appropriate)Target marketTone of voiceInclusions/exclusionsFor reference and inspiration, see Barry, chapter 2, and the video below.

The following link is a list of the World’s Most Valuable Brands, http://www.forbes.com/powerful-brands/list/3/#tab:rankIn preparation for the assignment, select one brand from the link above. After selecting a brand from the list, select two countries (other than the United States). Construct a 3-5 page paper comparing how this brand is marketed in the United States and the two other countries you selected. Make sure you address cultures and micro-cultures in your paper. You will want to ensure that you answer the following questions:What are the differences in the three marketing campaigns?Can the brand use the same campaign in all of the countries or do adjustments need to be made for the country?How does culture impact the campaign?How do micro-cultures impact the marketing campaign?Are there any down sides to marketing in another country? Assignment Requirements:Write between 750-1000 words per question using Microsoft WordBe sure when constructing your paper, you incorporate concepts from the chapter and/or lecture to show your understanding of the topic.Use font size 12, 1” margins and double spaced.Include cover page & reference page (if needed)At least 80% of your paper must be original content/writingNo more than 20% of your content/information may come from references.Use at least three references from outside the course material, one reference must be from EBSCOhost. Textbook, lectures and other materials in the course may be used but are not counted toward the three reference requirement.Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.References must come from sources such as scholarly journals found in EBSCOhost, CNN, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc are not acceptable for academic writing.

Justify your answers with the help of course materials, Text Book, Online resources Answer should be in not less than 1000 words. use their own words. Referencing is necessary and must apply APA Referencing Style. A mark of zero will be given for any submission that includes copying from other resource without referencing it.