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Need an Outline Typed
As a social media analyst, you developed a research plan for your client in the MKT 330 Marketing Research and Digital Analytics course. Congratulations! The research plan was a success and now your client is requesting a Social Media Strategic Plan. Before you create the plan, you need to develop an outline to ensure that the client has everything that they require.
Create an outline that includes specific bullets with corresponding information that you can give to your client for sign-off. You will sue the outline as a guide when creating your Social Media Strategic Plan. (Note: Refer to Chapter 15 “Social Media Marketing Plan” for additional information.)
Customer profile of your target market (i.e. attributes: demographics, psychographics, geographic locations, behavioral, life style, etc.).
Conduct a competitive analysis using the SWOT method.
Set goals and determine strategies. (Chapter 2 introduces a set of general social media goals, which provides excellent starting point for crafting the organization-specific goals. Also, Chapter 2 introduced the Eight C’s of Strategy Development.)
Incorporate information regarding the observations of social media presence from the MKT 330 Marketing Research and Digital Analytics course and then select platforms. (Note: Use the following five (5) key metrics for auditing a company’s social media presence on individual social media platforms:
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Running head: SOCIAL MEDIA STRATEGIC PLAN OUTLINE
Social Media Strategic Plan Outline
Author’s Name
Institutional Affiliation
Date:
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SOCIAL MEDIA STRATEGIC PLAN OUTLINE
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1: Set social media marketing objectives that line up with business goals
a)
Set SMART objectives and track the correct measurements to set the task up for progress. This
step requires creating a social media marketing technique. It entails setting up the targets and
objectives.
b)
We shall demonstrate the actual incentives for the business derived from vanity measurements
like preferences and tweets. We might need to follow various objectives for various channels or even
various employments of each channel.
2: Learn all that we can about the crowd
a)
Create audience personas - This informati...
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