Description
Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy: Add new features and raise prices. But the 115year old brand is changing tactics by slashing prices and putting a new focus on its cheaper products.
Step 1: For more, read the following WSJ article: Gillette, Bleeding Market Share, Cuts Prices of Razors(1).pdf
Watch WSJ video: https://www.wsj.com/articles/gillette-bleeding-market-share-cuts-prices-of-razors-1491303601?mg=id-wsj
Step 2: Answer the following discussion questions:
- Does Gillette’s strategy make good business sense? Why or why not?
- Is there an alternative strategy that Gillette might wish to pursue to maintain its share?
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Explanation & Answer
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Running Head: GILLETTE
Gillette
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GILLETTE
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Gillette’s strategy of introducing new features and reducing prices is creating a
remarkable business int...