Attached.

Rhone Men's Wear
A. Introduction
•

Rhone apparel, which is simply knowns as Rhone, is an American company which deals
with production and sales of men's activewear.
• Nate and his partners thought that the name was a good fit for their company as Rhone is
beautiful and extremely efficient for the neighboring civilization.
B. Rhone's Central Communications Platform
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The company started as a web-only retailer, but later in November 2014, it partnered with
Bloomingdale's to sell in five different locations.
• Rhone's investors came from the media sports and fashion circles such as Shane Battier,
David Stern, Ryen Russillo, and Steve Bornstein.
• Today, Rhone sells its products through Bloomingdale's departments' stores, which are
select, 71 Equinox gyms, and REI stores all over the United States.
• In January 2016, since Rhone started using analytics vendor, its convectional rate has
increased by 40%.
• The programs help Rhone's management in analyzing the lifecycle of the customers when
they buy different SKUs.
• The most recent strategy that Rhone use is done through contact with Fuse, who will help
them in the management of inventory
C. A Plan to Improve the Brand's Authenticity and Transparency
•
•

Branding is considered as the most crucial action a business can involve in.
My slogan will go hand in hand with the mission of the company and thereby reaching a
higher target.
D. Strategy
•
•

My primary strategy will increase the target group of my product.
The awareness campaign will show people that they need to be fit at all ages of their
lifetime.
• My second strategy will focus on the customer.
• I will come up with a strategy that will decrease the prices of some of our products a little
bit.
• The company needs to create awareness, build a strong relationship with the customers,
advocacy, and then perform the transaction
• By following the above strategy, we shall have successfully achieved our objectives. Our
main goal is to create awareness.
E. CPP Analysis and Recommendations
•

Rhone focuses on the promotion of a particular event. The most recent program was their
advertisement for valentine's day.

•

The aim is to allow your brand to be recognizable and also helps in celebrating the
holiday
• I also recommend that in the next event, the company should send cards and emails to
their loyal customers.
• It will also ensure that the customers will always be loyal as it will send a message that
you care about them.
• On the next big event, I think it should be Easter. I recommend the company to give back
to society.
• I will create an excellent image for the people, especially the media, which is a plus in
reaching new customers and also to maintain the old ones.
• In 2015, the company made a 500% sales increase during the Christmas holiday.
F. Conclusion
•

Despite the massive growth of the company, it should come up with big ideas and make
them high so that it will be in a position to compete with brands that are already
established.


Running Head: RHONE MEN’S WEAR

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Rhone men's wear
Name
Institution affiliation

RHONE MEN’S WEAR

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Rhone Men's Wear
Introduction
Rhone apparel, which is simply knowns as Rhone, is an American company
which deals with production and sales of men's activewear. It mainly focuses on highincome earners, especially active men aged between 25-50 years of age who need
sportswear that is attractive and afunctional. The company uses custom fabrics which
have a silver thread to provide a permanent anti-odorants and antibacterial protection....