Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market. Assignment Steps Generate a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following:At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).How you will measure (what metrics will be used to determine success or failure) the marketing activities.Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).Address three elements of the Product and Promotion List (see below).Product and Promotion List:Integrated Marketing CommunicationAdvertising Strategy/ObjectivesPush and PullMedia StrategyAdvertising Execution Direct MarketingPublic Relations/StrategiesPositioning The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.Note: Charts/graphs/tables do not count toward the word count.Cite a minimum of three peer-reviewed references.Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

Think of an entrepreneurial opportunity. It can be an idea you’ve had for a new product or service, a product or service you are interested in, or an existing opportunity you’ve researched, such as franchising. Think critically about the opportunity. Using this week’s reading, detail the opportunity and the strategies you would use to generate and exploit the opportunity.Your paper should meet the following requirements:2-3 pages in lengthFormatted according to CSU-Global Guide to Writing and APA RequirementsImportant Note: This must be written in a mans perspective.

Write 300-500 words and discuss the following:In your own words discuss the definition and purpose of segmentation.Describe the various types of industry segmentation.