Strategic Brand Management Building, Measuring, and Managing Brand Equity Global Edition 1 This page intentionally left blank Strategic Brand Management 4e Building, Measuring, and Managing Brand Equity Global Edition Kevin Lane Keller Tuck School of Business Dartmouth College Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Senior Acquisitions Editor: Erin Gardner Senior Acquisitions Editor, Global Edition: Steven Jackson Senior Editorial Project Manager: Kierra Bloom Editorial Assistant: Jacob Garber Editorial Assistant, Global Edition: Toril Cooper Director of Marketing: Maggie Moylan Executive Marketing Manager: Anne Fahlgren Marketing Manager, International: Dean Erasmus Senior Managing Editor: Judy Leale Senior Production Project Manager: Ann Pulido Senior Operations Supervisor: Arnold Vila Operation Specialist: Cathleen Petersen Creative Art Director: Blair Brown Senior Art Director: Janet Slowik Interior Designer: Karen Quigley Cover Designer: Jodi Notowitz Cover Image: © t_kimura Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Composition/Full-Service Project Management: PreMediaGlobal Cover Printer: Lehigh-Phoenix Color/Hagerstown Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England an ...
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