Course Code BUS-485 Class Code BUS-485-O500 Criteria % Scaling Percentage 100.0% SWOT Analysis 15.0% Strategic Alternatives Advantages and Disadvantages (C6.1) 15.0% Decision Matrix Application 15.0% Strategic Alternative Inhibitors (C1.2) 15.0% Growth Initiatives 15.0% Thesis Development and Purpose 5.0% Argument Logic and Construction 5.0% Mechanics of Writing (includes spelling, punctuation, grammar, language use) 5.0% Paper Format (use of appropriate style for the major and assignment) 5.0% Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) 5.0% Total Weightage 100% Assignment Title Benchmark – Strategic Alternatives Assessment 1: Unsatisfactory (0.00%) SWOT analysis is not included. Advantages and disadvantages of the identified strategic alternatives are not included. Explanation of how to use a decision matrix to identify a leading alternative and the rationale for doing so are not included. Assessment of possible inhibitors to the strategic alternative is not included. Elements of organizational growth are not included. Paper lacks any discernible overall purpose or organizing claim. Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources. Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. Template is not used appropriately, or documentation format is rarely followed correctly Sources are not documented. Total Points 90.0 2: Less Than Satisfactory (65.00%) SWOT analysis is incomplete or insufficiently developed. Advantages and disadvantages of the identified strategic alternatives are incomplete or insufficiently developed. Explanation of how to use a decision matrix to identify a leading alternative and the rationale for doing so are incomplete or insufficiently developed. Assessment of possible strategic alternative inhibitors is incomplete and steps to address and correct issues are insufficiently developed. Elements of organizational growth are identified, but steps to achieve proposed growth measures are incomplete or insufficiently developed. Thesis is insufficiently developed or vague. Purpose is not clear. Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent. Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. 3: Satisfactory (75.00%) SWOT analysis superficially addresses the strengths, weaknesses, opportunities, and threats of the corporation but fails to analyze how they might affect its performance. Advantages and disadvantages of the identified strategic alternatives are cursory and not directly related to the company researched. Explanation of how to use a decision matrix to identify a leading alternative and the rationale for doing so are cursory and not directly related to the company researched. Assessment of possible strategic alternative inhibitors is cursory and steps to address and correct issues are not directly related to the company researched. Elements of organizational growth and steps to achieve proposed growth measures are cursory and not directly related to the company researched. Thesis is apparent and appropriate to purpose. Argument is orderly but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis. Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. Appropriate template is used. Formatting is correct, although some minor errors may be present. Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. 4: Good (85.00%) SWOT analysis adequately addresses the strengths, weaknesses, opportunities, and threats of the corporation and assesses how each might affect its performance. Advantages and disadvantages of the identified strategic alternatives demonstrate some critical thought as to how the opportunities can create value for the company. Explanation of how to use a decision matrix to identify a leading alternative and the rationale for doing so demonstrate some strengths and weaknesses of using the matrix as an analytical tool. Assessment of possible strategic alternative inhibitors demonstrates some analytical thought, and steps to address and correct issues draw appropriate connections between the company researched and its potential growth opportunities. Elements of organizational growth demonstrate some analytical thought, and steps to achieve proposed growth measures draw appropriate connections to the company researched. Thesis is clear and forecasts the development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose. Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Appropriate template is fully used. There are virtually no errors in formatting style. Sources are documented, as appropriate to assignment and style, and format is mostly correct. 5: Excellent (100.00%) SWOT analysis thoroughly addresses the strengths, weaknesses, opportunities, and threats of the corporation, assessing how the company might maximize its strengths and capitalize on advantageous opportunities while minimizing its weaknesses and avoiding environmental threats. Advantages and disadvantages of the identified strategic alternatives demonstrate insightful connections as to how the opportunities can create value for the company. Explanation of how to use a decision matrix to identify a leading alternative and the rationale for doing so demonstrate focus on key strengths and weaknesses of using the matrix as an analytical tool. Assessment of possible strategic alternative inhibitors demonstrates discerning or critical thought, and steps to address and correct issues draw insightful connections between the company researched and its potential growth opportunities. Elements of organizational growth demonstrate discerning or critical thought, and steps to achieve proposed growth measures draw insightful connections to the company researched. Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear. Comments Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative. Writer is clearly in command of standard, written, academic English. All format elements are correct. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. Points Earned
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