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Running Head: CULTURAL INFLUENCES ON CONSUMER BEHAVIORS
Cultural Influences on Consumer Behaviors
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CULTURAL INFLUENCES ON CONSUMER BEHAVIORS
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Cultural Influences on Consumer Behaviors
1. Define culture and explain why marketers feel the need to study and understand the
various cultures present in America.
Culture refers to a set of beliefs that a certain group of people have and the influence that
these principles have on their lives. It is quite impossible to have a glimpse of all the cultures of
the various communities that reside in the United States. However, the significance of being in
touch with the cultures of the various communities in regard to enhancing marketing cannot be
undermined (Hummel, 2020). The business world is becoming competitive every new day, and it
is the businesses that are willing to take their marketing a notch higher that have a chance of
coming at the top of the pile. T...