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Running head: SOCIAL NETWORKING
Social Networking
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SOCIAL NETWORKING
Social Networking
Most people and organizations have embraced social networking for branding. Through
social media platforms, people stay connected with their peers, friends, and colleagues. Social
networking can be for business or social purposes. The commonly used social media platforms
include; Facebook, Twitter, LinkedIn, and Instagram. Each platform has a specific audience;
hence the way the message is conveyed is different (Hanusch, 2017). Personal branding has
become a common concept among individuals today. It involves finding areas where one is
unique and building in these areas. It allows one to build a reputation on the things they want to
be known for. Social med...