Firm: Kellogg'sUsing DuPont analysis is a quick and relatively easy way to assess the overall health of a firm. This week’s lesson (Page 4) includes information on the DuPont equation. Go to finance.yahoo.com and choose a company by entering the company name in the box to the left of “Get Quotes.” Once you have the company overview page open, to the left you will see a list of links for further information on that firm. Near the bottom of the link column are financial statements. Open the firm’s income statement and balance sheet and use the information there to calculate all parts of the DuPont Ratio for the past three years; do not use Nike. If your firm does not have 3 years of full information, choose a different firm. Report each ratio value as well as the numerator and denominator of each of the 4 ratios for the past 3 years (12 ratios in total). Discuss the trends revealed in each ratio. Please be sure to note your firm’s name in the title of your post and please do not duplicate firms. Your instructor is posting information on Nike as an example; you might want to study that post before you begin.

Required ResourcesBrigham, E. F., & Ehrhardt, M. C. (2017). Financial management (15th ed.). Mason, OH: South-Western Cengage Learning. Supplemental ResourcesCNN Money. (2013). General format. Retrieved from http://money.cnn.com/Criniti, A. (2013). The necessity of finance. Philadelphia, PA: Criniti Publishing Company.Fidelity Investments, Inc. SWOT analysis. (2013). Fidelity Investments, Inc. SWOT Analysis, 1-8.Hasseltoft, H. (2012). Stocks, bonds, and long-run consumption risks. Journal of Financial & Quantitative Analysis, 47(2), 309-332. doi: 10.1017/S0022109012000075Kumar, A. (2009). Who gambles in the stock market? Journal of Finance, 64(4), 1889-1933.Learn About Finance. (2013). General format. Retrieved from http://learn-about-finance.com/ Why Learn Finance. (2013). General format. Retrieved from https://twitter.com/WhyLearnFinance/finance-listHomework Set #3: Chapters 6, 7, & 8 Worth 100 points Directions: Answer the following questions on a separate document. Explain how you reached the answer or show your work if a mathematical calculation is needed, or both. Submit your assignment using the assignment link above. A. Using the two stocks you selected from Homework #1, identify the Beta for each stock. In your own words, what conclusion can you draw from the stocks’ current and historical beta? If the stock market went up 10% today, what would be the impact on each of your stocks? B. Using the 2014 financial statements from your stocks above and the equations from your textbook, prepare the Historical Average and Standard Deviation for each stock. Click here to view the grading rubric. Points: 100 Homework Set 3: Chapters 6, 7, and 8 Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100%A 1. Using the two stocks you selected from Homework #1, identify the Beta for each stock. In your own words, what conclusion can you draw from the stocks’ current and historical beta? If the stock market went up 10% today, what would be the impact on each of your stocks? Weight: 45% Did not submit or incompletely calculated the Beta for each of the two stocks selected from Homework #1. Partially calculated the Beta for each of the two stocks selected from Homework #1. Satisfactorily calculated the Beta for each of the two stocks selected from Homework #1. Thoroughly calculated the Beta for each of the two stocks selected from Homework #1. 2. Using the 2014 financial statements from your stocks above and the equations from your textbook, prepare the Historical Average and Standard Deviation for each stock. Weight: 45% Did not submit or incompletely prepared the Historical Average and Standard Deviation for each stock. Partially prepared the Historical Average and Standard Deviation for each stock. Satisfactorily prepared the Historical Average and Standard Deviation for each stock. Thoroughly prepared the Historical Average and Standard Deviation for each stock. 3. Clarity, writing mechanics, and formatting requirements. Weight: 10% More than 6 errors present 5-6 errors present 3-4 errors present 0-2 errors present

First very important thing is you need to know how to use Starboard Value very well!!! Please read requirement and write a essay 10 Pages. Second file is all we learned, please put them to paper as much as you can, and please don't write any definitions just make an analysis and get though your point, Third file is the example you can look at. thank you!