Final Project: Developing a Marketing StrategyAs a marketing professional, you will likely be involved in the development of both marketing strategies and marketing plans. It is important to have an understanding of what differentiates these terms.A marketing strategy is an explanation of the goals you need to achieve through your marketing, which is shaped by your business goals. By contrast, a marketing plan is how you are going to achieve your marketing goals. Your marketing strategy serves as a road map that will guide you from one point to another within your marketing plan. In other words, the strategy is the thinking (the “what”) and the plan is the doing (the “how”). The purpose of your marketing strategy should be to identify and communicate the benefits of your business offering to your target market.For example, if your business objective is to gain broader market adoption, your marketing strategy might be to introduce into new market segments, and your marketing plan might be to develop a marketing campaign that reaches out, identifies with, and focuses on a specific segment.For your Final Project, you will apply the concepts and topics you have learned throughout this course to create a marketing strategy. You will not be creating a marketing plan.By TomorrowSubmit your completed Final Project. The Final Project should be a 2–3 page marketing strategy which uses the Final Project Template, filling in each field with the required information, including:Target market segment(s)Who are your existing and potential customers (target market)?What are the needs of your target market, as identified through market research?Business strengthsWhat are your company’s strengths?How do the strengths of your company match the needs of your target market?Marketing activitiesWhat marketing activities are likely to ensure that your target market knows about the products and/or services you offer, and why these products/services meet their needs?Why did you select each of these marketing activities?Monitoring and evaluationHow will you monitor and evaluate how effective your marketing strategy has been?

The product is called (Coco Berries(strawberries in a package that has chocolate injected inside the strawberries) : The product is to be sold in California, USA(so look for local competitive companies). Price:- Identify the appropriate price strategy or strategies that should be used for the product- How are competitive product/companies priced in relation to your product and company?- Are prices for competitive products and your product different depending on where they are purchased(i.e: different stores, online, etc.)- What pricing methods would you implement with this product? Would you offer price discounts or rebates? If so, how would that affect your bottom-line profitability?- Describe how your pricing strategy and set price will determine your market segmentation and overall target market.- Describe how your pricing strategy will affect the brand image of your product. And will your price give your target market "value" for their money?- The price startegy of transporting, storing, and inventory.- And any other pertinent information you deem relevant.- (Use direct quotes, Basic marketing textbook(9th edition), and key(real-life) examples to support your statement)- Citations

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