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Description
My group selects GOOGLE HOME MINI for its market trends, segmentation, positioning, targeting, and marketing mix.
My part is Product Description, it should be 2 pages, 1.5 space (not including References page)
- Product Descriptionfrom a marketing perspective, not necessarily a technical, perspective.
- Describethe product and its primary benefits to the consumers.
- Describe the overall company image and brand perception. Derive any relevant brand related issues/challenges?
- State the determinant attributesfirst.
Then, identify the key competing products and articulate the unique value proposition of the product and explain how it relates to the determinant attributes.
In other words, why would consumers choose this product over those of the competitors’ and how does your product rate against those of the competitors on important aspects (determinant attributes) of the purchasing decision? (Include a product comparison chart).
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Explanation & Answer
Attached.
Running head: PRODUCT DESCRIPTION
Product Description
Student’s Name
Institutional Affiliation
1
PRODUCT DESCRIPTION
2
Product Description
Product Description and its Primary Benefits
The Google Home Mini is a speaker controlled by voice, which is used to play music,
answer small questions, regulate smart home gadgets, play a video of a Chromecast-empowered
screen, and create calendar appointments. It is worth mentioning that the Google Home Mini was
a direct response to Google’s main competitor, Amazon, whose product, Echo Dot, provides
nearly similar speaker capabilities. The Google Home Mini is cheap and small, thereby allowing
the owner to place it in any room. The product has different colors ranging from dark gray to
coral red and light gray, thereby meeting different customer's needs and specifications.
According to Google (n.d), the Home Mini contains all the smarts of the Google Assistant and
offers customers with hand-free assistance in any room of the house. The product's benefits
include enabling finding the phone, setting a sleep timer, and playing news by voice on one's TV.
The Google Home Mini allows customers to stay updated on the present events with YouTube
news playlists from different sources like NBC, ABC, and Fox. Besides, with Chromecastconnected TV, a customer can ask the Home Mini to play sports news on the televisi...
Review
Review
Anonymous
Excellent resource! Really helped me get the gist of things.
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