BEFORE we get into selecting an advertisement per the marquee above, let's FIRST take a look at advertising and public relations.  The text gives us a definition of each, so let's NOT post those. How are these two key components of the IMC promotional mix SIMILAR?  How are they DIFFERENT?  That's what you are asked to share. Please be sure that in your posting you share what is the DIFFERENCE is between these two promotional tools as well as what are the SIMILARITIES!  Don't just define the two terms -- no points!

This Discussion Forum is an area for the completion of your group project, both individual and group components. In addition to general discussion of the group, there are requirements as outlined below to demonstrate group participation of each member. While the forum is used for general discussion and collaboration, the following sections must be completed to receive credit. Your participation in this forum is directly related to the grade you receive in the group project.· Individual Posting Portion: 1–2 page word document; Students are required to post to the forum their individual portion of the group project. This individual portion will demonstrate the student involvement and will be incorporated into the student’s grade.Individual PortionOne of the main principles of food and beverage pairing is balance and complementary flavors. Decide on a winery or a brewery (not both) and:Choose 5 wines from the wineries portfolio or 5 beer styles from the breweries portfolio.Describe the components of each wine or beer chosen, their flavor profiles and their production methods.List 2 dishes that would pair with each wine or beer chosen and why you would pair them (a total of 10 dishes, 2 for each wine/beer chosen)

Part 1: Primary TaskWithin the Discussion Forum area, write in no less than 150 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.Regardless of one’s motivation for pairing, tradition and pleasure are two specific reasons that individuals commonly choose to serve drinks and foods together. Hedonism is an extension and enhancement to the “pleasure” justification of pairing food and drink. This approach is the ultimate pursuit of maximizing pleasure, particularly involving the senses. It involves an attempt at trying to achieve a “Nirvana-like” union between food and drink. Some would concur that it has an underlying motivation of obtaining sensual pleasure that allows one to indulge and find ultimate sensoryChoose one of the following methods to assist for your paper submission  Choice #1Discuss how wine complements certain foods.Describe briefly the Wine and Food Philosophy of pairing wines with foods.Explain the tactile and sensory experience that occurs and if it differs because of the various palates and certain universalities’ considerations.