Managerial Analysis

User Generated

pyb21

Business Finance

cal state

Description

Double check if my answer is correct and write a 150-200 words how the problem was solved

Scenario: Mary Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $24,000 in fixed costs to the $270,000 in fixed costs currently spent. In addition, Mary is proposing a 5% price decrease ($40 to $38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Mary's ideas but concerned about the effects these changes will have on the break-even point and the margin of safety.

Compute the margin of safety ratio for current operations and after Mary's changes are introduced (Round to nearest full percent)

Unformatted Attachment Preview

Fixed cost Variable cost Price before change Current break even point New fixed cost (increased) New price (decreased) Variable cost $ 270.000,00 $ 24,00 $ 40,00 16875 pair of shoes $ 294.000,00 $ 38,00 $ 24,00 New break even point 21000 pair of shoes Sales volume New sales volume 20.000 24.000 Current margin of safety ratio 16% New margin of safety ratio 13%
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Explanation & Answer

Hello your work is correct. Please see the attached explaination, Thanks

To determine the break-even point, we must divide the fixed costs by the weighted‐average unit
contribution margin of $16 and $14 (40-24=$16, 38-24=$14). If we m...


Anonymous
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