Assignment 1: Marketing Plan Part F: Final Marketing PlanDue Week 10 and worth 200 pointsAssignment 1 is comprised of all of the marketing plan sections. Add any recommendations and updates based on faculty feedback and / or additional research.Transfer related information from Journal entries 1 through 5 to the Marketing Plan Template. In this assignment you must do the following:cover each section in the marketing plan in detailupdate your marketing plan to reflect recommendations made by faculty, and newly researched informationcomplete all of the sections in the marketing plan templateComplete the your marketing plan in the Marketing Plan Template, located in Week 1 of the course shell, and include the following:Provide a detailed description of your company in the form of an executive summary. The description should include, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.Describe the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.Describe both the company’s Unique Selling Position (USP) and its marketing objectives.Analyze the pricing strategy relative to the company’s pricing objective, and internal and external factors that could affect the pricing of the company’s products or services.Determine the distribution strategy in terms of your target market, location, and selection of distribution channels.Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.Recommend three to four (3-4) action steps that you could take in order to move your plan forward.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Identify the key concepts of marketing and its function in society.Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.Understand customer relationship management.Determine the elements of marketing research.Determine the factors affecting the behavior of consumers and commercial / organizational buyers.Understand the key elements of business marketing including product, price, distribution, and promotion.Use technology and information resources to research issues in marketing.Write clearly and concisely about marketing using proper writing mechanics.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.mkt100_marketing_plan_template__updated_2015.docxmkt_100_marketing_week_4_journal_1.docmkt_100_marketing_plan_template_updated_10212015.docmkt_100_journal_2_marketing_plan.docmkt_100_marketing_plan_template__updated_11092015.doc

Michelle has asked you to send her a memo that explains the target market for MM’s new product.{cellphone} Because a global market is under consideration, she wants you and Elena to meet for an in-depth discussion of the different characteristics of your target market before sending her the information.Elena meets you for coffee the next morning to explain her reasons for advocating the global market. As you finish your discussion, Elena stops and says,"We've discussed a lot of different market segments to target with the new product, but the choice comes back to you," says Elena. "What's your final decision on the target market that we should focus on? Are you going to propose that we try to market this product globally?You sigh, knowing this is a key decision in your marketing strategy. "I appreciate our discussion today. I'm going to have to do some more research to determine the exact market and if we should go global or not."You know Michelle is expecting a detailed description of your targeted market segment including justification for selecting the market. You also need to remember to include your recommendation for or against marketing globally.What are the demographic characteristics of your target market and why are they important?Where is your target market located geographically and why is that important?What psychographic characteristics define your target market? How do these impact your marketing strategy?What behavioral characteristics are shared by your target market? Why are these important? 

Callie's Canine Cottage has 45 kennels for boarding dogs. During June, July, August, November and December, each of the kennels is booked. During these months, Callie's always charges its regular price of $15 per day per kennel. When business is slow, Callie's sometimes charges a discounted rate of $13 per day per kennel for the first 25 kennels booked and $15 for the rest. On September 15th, Callie's filled 25 kennels at $13 per day and 10 kennels at $15 per day. Calculate Callie's yield for September 15th.*What are the challenges and risks in using yield management?In many instances, "other customers" are present in the service environment and can affect the nature of the service outcome or process. List and discuss four ways that "other customers" can adversely affect the service delivery.  Describe an instance you've experienced where "other customers" negatively impacted your service.  What could the company have done to "recover"?