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*******
Pharmaceutical
Software
Staffing Agency
Supermarket
Retailer
• Utility
Study profit and loss information, the balance sheets, and the financial ratios for each of the
companies, and attempt to match the financial information to an industry. Use your intuition and
basic understanding of the industries in addition to the financial information to assist you in com-
pleting this problem. Most importantly, have fun with this exercise.
1
N
3
5
6
7
8
9
10
Select Profit and Loss Data*
Revenue
Cost of Goods Sold
Gross Profit
R&D Expense
Other Operating Expense
Total Operating Expense
Operating Profit
Non-Operating Expense
Net Profit
$23,459 $116,199
$7,503 $101,065
$15,956 $15,134
$0
$0
$10,589 $11,510
$10,589 $11,510
$5,367 $3,624
$2,551 $1,247
$2,816 $2,377
$40,704
$15,545
$25,159
$0
$17,357
$17,357
$7,802
$3,276
$4,526
$32,618 $107,006
$23,459 $71,651
$9,159 $35,355
$0 $12,540
$6,481 $20,582
$6,481 $33,122
$2,678 $2,233
$713 $1,637
$1,965 $596
$4,192
$725
$3,467
$738
$1,991
$2,729
$738
$373
$365
$48,851
$9,573
$39,278
$7,690
$21,259
$28,949
$10,329
$3,370
$6,959
$606 $19,330
$273 $16,034
$333 $3,296
$0 $0
$216 $2,607
$216 $2,607
$116 $689
$52 $270
$64 $419
$13,886
$8,324
$5,562
$0
$3,145
$3,145
$2,417
$1,004
$1,413
Select Profit and Loss Data*
Assets
Cash & Equivalents
$857
Accounts Receivable
$1,251
Inventory
$3,810
Other Current Assets
$2,404
Total Current Assets
$8,322
Plant Property & Equipment-Net $75,161
Other Long Term Assets
$37,673
Total Assets
$121,156
$6,419
$1,224
$8,908
$228
$16,779
$15,401
$16,238
$33,017
$3,437
$2,139
$697
$2,783
$9,056
$23,039
$44,078
$53,134
$1,729
$724
$1,741
$120
$4,314
$6,387
$12,045
$16,359
$19,808
$6,423
$10,243
$0
$36,474
$21,838
$28,970
$65,444
$1,697 $23,290
$175 $8,176
$0 $7,513
$688 $4,825
$2,560 $43,804
$682 $13,766
$2,408 $123,656
$4,968 $167,460
$27 $730
$33 $4,243
$4 $0
$21
$119
$85 $5,092
$421 $147
$535 $2,426
$620 $7,518
$323
$3,729
$1,271
$424
. $5,747
$1,405
$18,018
$23,765
Liabilities
Accounts Payable
Other Current Liabilities
Total Current Liabilities
Total Long Term Liabilities
Total Liabilities
Total Owners' Equity
Total Liabilities + Owner' Equity
$2,400
$9,000
$11,400
$70,029
$81,429
$39,727
$121,156
$9,011
$7,528
$16,539
$5,861
$22,400
$10,617
$33,017
$2,743
$5,976
$8,719
$33,565
$42,284
$10,850
$53,134
$1,675
$1,228
$2,903
$1,062
$3,965
$12,394
$16,359
$20,397
$13,502
$33,899
$18,161
$52,060
$13,384
$65,444
$190 $3,620
$1,554 $9,640
$1,744 $13,260
$892 $89,480
$2,636 $102,740
$2,332 $64,720
$4,968 $167,460
$14 $1,659
$74 $1,792
$88 $3,451
$515 $1,442
$603 $4,893
$17 $2,625
$620 $7,518
$192
$3,368
$3,560
$14,642
$18,202
$5,563
$23,765
* All amounts in $ millions
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252
Entrepreneurial Finance
2
3
1
5
7
8
10
4
9
68.0%
22.9%
12.0%
13.0%
3.1%
2.0%
61.8%
19.1%
11.1%
28.1%
8.2%
6.0%
33.0%
2.1%
0.6%
82.7%
17.6%
8.7%
80.4%
21.1%
14.2%
55.0%
19.1%
10.6%
17.1%
3.6%
2.2%
40.1%
17.4%
10.2%,
2.3%
7.1%
7.2%
22.4%
8.5%
41.7%
12.0%
15.9%
0.9%
4.5%
7.3%
15.7%
4.2% 2.3%
10.8% 376.5%
5.6%
16.0%
5.9%
25.4%
1.04
1.49
0.73
1.01
1.08
0.97
1.47
3.30
1.48
1.61
Profitability
Gross Margin
Operating Margin
Net Margin
Returns
Returns on Assets
Return on Equity
Liquidity
Current Ratio
Leverage
Debt to Equity
Efficiency
Inventory Turnover (times)
Days in Inventory (days)
Collection Period (days)
Payment Period (days)
Cash Conversion Cycle (days)
Investment
R&D as Pct of Revenue
PPE % of Total Assets
2.05
0.32
2.11
3.90
3.89
1.13
35.47
1.86
1.59
3.27
7.0
n/a
2.0
185
22.3
16
13.5
27
n/a
0
68.3
5
1.3
286
61
0
11.3
32
4
33
6.5
56
98
19
19
8
80
20
52
22
104
-30
15
96
138
19
38
117
8
64
-29
26
9
7
-80
88
210
42
3
145
0.0%
0.0%
0.0%
62.0%
0.0%
46.6%
0.0%
43.4%
11.7%
33.4%
17.6%
13.7%
15.7%
8.2%
0.0%
2.0%
0.0%
5.9%
39.0%
67.9%
nt.hebble@laverne.edu>
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Chapter 15
Using Finance Tools to Manage Your Business
The exhibits below include select year-end profit and loss and balance sheet data and financial
ratios for 10 public companies selected from the following industries:
Airline
Entertainment
Fast Food
Internet Retailer
Pharmaceutical
Software
O
O
o
Staffing Agency
Supermarket
Retailer
Utility
Study profit and loss information, the balance sheets, and the financial ratios for each of the
companies, and attempt to match the financial information to an industry. Use your intuition and
basic understanding of the industries in addition to the financial information to assist you in com-
pleting this problem. Most importantly, have fun with this exercise.
1
2
3
4
5
6
7
8
9
10
Select Profit and Loss Data*
Revenue
Cost of Goods Sold
Gross Profit
R&D Expense
Other Operating Expense
Total Operating Expense
Operating Profit
Non-Operating Expense
Net Profit
$23,459 $116,199
$7,503 $101,065
$15,956 $15,134
$0
$0
$10,589 $11,510
$10,589 $11,510
$5,367 $3,624
$2,551 $1,247
$2,816 $2,377
$40,704
$15,545
$25,159
$0
$17,357
$17,357
$7,802
$3,276
$4,526
$32,618 $107,006
$23,459 $71,651
$9,159 $35,355
$0 $12,540
$6,481 $20,582
$6,481 $33,122
$2,678 $2,233
$713 $1,637
$1,965 $596
$4,192
$725
$3,467
$738
$1,991
$2,729
$738
$373
$365
$48,851
$9,573
$39,278
$7,690
$21,259
$28,949
$10,329
$3,370
$6,959
$606 $19,330
$273 $16,034
$333 $3,296
$0 $0
$216 $2,607
$216 $2,607
$116 $689
$52 $270
$64 $419
$13,886
$8,324
$5,562
$0
$3,145
$3,145
$2,417
$1,004
$1,413
Select Profit and Loss Data*
Assets
Cash & Equivalents
$857
Accounts Receivable
$1,251
Inventory
$3,810
Other Current Assets
$2,404
Total Current Assets
$8,322
Plant Property & Equipment--Net $75,161
Other Long Term Assets
$37,673
Total Assets
$121,156
$6,419
$1,224
$8,908
$228
$16,779
$15,401
$16,238
$33,017
$3,437
$2,139
$697
$2,783
$9,056
$23,039
$44,078
$53,134
$1,729
$724
$1,741
$120
$4,314
$6,387
$12,045
$16,359
$19,808
$6,423
$10,243
$0
$36,474
$21,838
$28,970
$65,444
$1,697 $23,290
$175 $8,176
$0 $7,513
$688 $4,825
$2,560 $43,804
$682 $13,766
$2,408 $123,656
$4,968 $167,460
$27
$730
$33 $4,243
$4 $0
$21 $119
$85 $5,092
$421 $147
$535 $2,426
$620 $7,518
$323
$3,729
$1,271
$424
$5,747
$1,405
$18,018
$23,765
Liabilities
Accounts Payable
Other Current Liabilities
Total Current Liabilities
$2,400
$9,000
$11,400
$9,011
$7,528
$16,539
$2,743
$5,976
$8,719
$1,675
$1,228
$2.903
$20,397
$13,502
$33,899
$190
$1,554
$1,744
$3,620
$9,640
$13,260
$14 $1,659
$74 $1,792
$88 $3,451
$192
$3,368
$3,560
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Challenge Problem: The Ratio Match Game
Now that you've had a chance to work with all of the ratios, it's time to try the ratio challenge
problem. In this challenge problem, you'll have the opportunity to apply your knowledge by
identifying companies based on their financial information and ratios.
“The exhibits below (pp. 251252 of the textbook) include select year-end profit and loss and
balance sheet data and financial ratios for 10 public companies selected from the following
industries:
Airline
• Entertainment
• Fast Food
Internet Retailer • Pharmaceutical • Software
Staffing Agency • Supermarket
• Retailer
• Utility
O
Study profit and loss information, the balance sheets, and the financial ratios for each of the
companies, and attempt to match the financial information to an industry. Use your intuition and
basic understanding of the industries in addition to the financial information to assist you in
completing this problem. Most importantly, have fun with this exercise.
See the textbook for exhibits.
DI
L M
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