Description
Consider the product line offered by your local McDonald’s franchise (Houston, Texas). Discuss examples of product width, length, depth and consistency offered by this company and what the company may consider in defining its product mix.
Explanation & Answer
Attached.
Running Head: MCDONALD’S PRODUCT LINE
McDonald’s Product Line
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Institution Affiliation
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MCDONALD’S PRODUCT LINE
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McDonald’s Product Line
McDonald's is a fast-food service company with a product mix that incorporates food and
beverage products. The corporation's marketing mix comprises an array of approaches that
satisfy business needs in distinct fast food markets globally. For instance, McDonald's at
Houston, Texas, has corporate degrees for productivity that are executed in the management of
each franchised location. The company also implements some modifications in its marketing mix
to befit the conditions of markets (Stonehouse, 2004). Notably, the company’s marketing mix
enhances effective reach to target markets across the globe. This cond...