Conduct a threat appraisal of your company to identify a list of 3-5 realistic or plausible threats that the firm could face. Justify your threat appraisal—that is, make sure that you offer clear and evidence-based reasons that these are credible threats.Evaluate what kind of threats these pose to the organization’s reputation and identify the one crisis that represents the biggest threat to the organization. In this section, be sure to apply the four phases of the conflict management life cycle as it relates to your organization and the threat.Develop a crisis management plan for your company based on the crisis that you have identified. In this section, outline a strategic plan for how your organization should address the crisis. This should include the steps needed to minimize or avoid the crisis as well as the communication strategies needed to manage the organization’s reputation.Your paper should be 3-4 pages in length

Cognitive science informs us that retrieving information from our memory and spacing study episodes over time benefits learning. Best practice for this learning activity, therefore, is to respond to the prompts with your books closed, and that whenever possible you should work to complete your reading assignments over a period of days.The reading learning activities for each chapter will be listed as "assignments" within this Module.General steps to complete your assignment:Download your chapter reading assignment document.Read the assigned text, responding to the prompts in your homework document at the end of each chapter section.Save your document as instructed in the assignment.Submit your assignment as instructed.STEPS FOR COMPLETING AND SUBMITTING YOUR READING LEARNING ACTIVITY FOR TOYAMA CHAPTER AND HOW LUTHER WENT VIRALDownload the document: Reading Learning Activity Toyama and Luther.docxType your answers directly onto this document. Respond to the prompts in the document for all of the following sections:Save your document as a word document or as a pdf if you are using Pages as follows: YourLastName2.2Upload and Submit your documents:Click on the upper right hand blue button SUBMIT ASSIGNMENTCheck on CHOOSE FILE to locate the documentSelect your files, and click CHOOSEClick SUBMIT ASSIGNMENTA box on the righthand side of the screen will confirm your submission2pts = Thoughtfully and fully completed by the deadline.1pts = Completed, possibly late, cursory, or with some gaps.

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