The analysis presented by Kahneman in the chapter is the distinction between our conscious selves and the unconscious selves. The human being conduct is generally regulated by two sovereign maters. Naturally, pain and pleasure regulate the decision and judgments we pursue and Kahneman defines it as an experienced utility. Kahneman utilizes the chapter to address the distinction between decision utility and experienced utility. The experiences and memory are related although they diminish with time until when they are stared up. The remembering self-maintains the broader picture of the way it felt while the experiencing self-keeps the actual painful memories. The chapter also sums up the importance of remembering and the effects it has on our future endeavors. We tend to remember more than what we actually experience.