The chapter is a philosophical analysis of the economic point of view. Economics holds that preferences and beliefs are real or are bound to reality. System 1 create a sense of meaning by interpreting sentences otherwise than their direct purpose. The process takes place without the individual’s knowledge of the occurrence. In the chapter, Kahneman states that reality rather than emotions do not bind the human brain. The human being brains tend to emulate decision problems in their framed form passively. The framed form results are that we do not have the opportunity to evaluate the extent what we prefer is frame-bound.