Use the same company from your Week 2 assignment.Your company has decided to launch a new line of products.Create a 1,400-word report and include the following information:Choose the target market for your product, and describe your target market in detail.Create a new product that would appeal to your market.Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. Format your assignment consistent with APA guidelines.The paper is about 400 words off and need some touch and help.. Here is the paper

It is essential that an organization has an appropriate value proposition. The firm cannot prepare a strategic plan until they have the value proposition developed. Conduct research to locate information on how to develop a value proposition. Prepare a one page paper that includes the following:Summarize the concept of a value proposition.Explain the importance of developing an effective value proposition.Prepare a simple value proposition for a product or service.Submit your completed assignment by following the directions linked below.

Complete Leadership Challenge based on the attached content. Minimum 2 pagesLeadership Challenge: Understanding Salesperson PerformanceMike Hunt had been in sales for 20 years, and, as sales manager for Market First Distributors, he was confident of his ability to evaluate salespeople. Market First was a regional distributor of food products to restaurants. It competed with large distributors such as Sysco and had developed a very good reputation for great service and reasonable prices. The company had a sales force of 70 in six districts across five mid-western states. A formal evaluation process had been implemented nine years ago. The process focused on salespeople meeting specific targets on account development (sales per account and average order size) and call activity (calls per account). However, while the process had been successful in the past and everyone understood the expectations under the current system, Mike felt that something was missing.Market First had begun to notice an increase in complaints with customers across all the sales districts. While the specific nature of the complaints varied, some themes showed up consistently. Customers were complaining that salespeople did not spend as much with them as they used to and were not as interested in the relationship.Mike as well as senior management believed that it was time to broaden the performance evaluation process. They felt that by setting standards for territory management and customer satisfaction, the company could assess how well the sales force was doing in these critical areas. At this point, however, he was unsure how to set up such a system. As he sat in his office considering the options, he wondered if this would do more harm than good in the long run (Johnston & Marshall, 2013). Questions:1. You are Mike Hunt. How would you measure a salesperson’s territory management skills and his or her relationship with the customer?2. Mike has asked you to come in and explain the strengths and weaknesses of objective versus subjective measures for territory management and relationships with customers. What would you say