Attached.

Running head: ARTIFICIAL INTELLIGENCE IN COMMERCE AND E-COMMERCE

Artificial Intelligence in Commerce and E-Commerce
Student’s Name
Institution Affiliation

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ARTIFICIAL INTELLIGENCE IN COMMERCE AND E-COMMERCE

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Introduction
There has been a surge in industrial and technological advancement over the past few
decades, which has dramatically influenced commerce and e-commerce. The most notable
example is Artificial Intelligence, commonly referred to as AI. Artificial intelligence is a
segment of computer science that incorporates machine learning and complex algorithms into
systems that require a cognitive response (Russell & Norvig, 2016). Presently, most companies
are applying the technology, at different levels for both commerce and e-commerce purposes
such as in Amazon.
Research Question
The research establishes research questions the paper seeks to address. The items are the
baseline for the investigation, which the paper aims to assess extensively and critically without
exploring other unrelated areas. These study questions include:
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What is the effect of Artificial intelligence in commerce and e-commerce presently, and the

future possibilities?
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How can business entities successfully incorporate artificial intelligence into their systems?
Hypothesis
The effect of AI in the business industry is highly remarkable, and there are very many

companies such as Amazon which is already utilizing AI. For instance, AI can improve customer
experience, especially in situations where the customer needs instant or real-time feedback
(Kshetri, 2018). It also affects the economy negatively regarding employment opportunities.
Automation through AI is rapid and extensive which will render a large percentage of the
American workforce jobless (Turban et al., 2017). It also leads to complexities in roles, since
almost every segment can be automated (Brynjolfsson, Rock & Syverson, 2017). Business

ARTIFICIAL INTELLIGENCE IN COMMERCE AND E-COMMERCE

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entities should conduct feasibility studies before considering the application of artificial
intelligence and also conduct a detailed and comprehensive assessment to determine the
applicable techniques and strategies for their system.
Artificial Intelligence in Commerce and E-Commerce
Understanding Big Data is the onset of utilizing the abundant and yet underutilized
resource - information. As technology advances, data being collected by various systems across
different environments has proved to be a critical resource if proper approaches and techniques
are used. Big Data refers to a massive set of raw data that is usually collected and stored in either
a periodic or occasional manner. The info is generally not helpful since trends or beneficial
insights cannot be deduced. Every device today has at least some information and this
information can be collected and managed from a database. The infrastructure that has been
rolled out by investors and stakeholders like Google and Amazon has provided a platform for big
data to make significant strides in keeping up with technologies that depend on it. Big data is the
backbone for artificial intelligence and provides the resources that drive it in achieving its
predefined task.
Infrastructure for data management and transfer defines the extent to which data can be
manipulated and how fast. The bigdata infrastructure explains how the information is stored in
terms of the virtual and the physical domain. Data centers have been built all over the world, and
through the internet, accessibility, and connectivity has been achieved. The mediums used for
connection and the protocols in place are determiners of the performance of the in...